A. Brothers Associates
Exhibit Design



123 E. Martin St.

Raleigh, NC

Rotary International
100th Anniversary Celebration (2014)

The story of a civic organization is not artifact driven, so Rotary International’s success needed to be told through a captivating environment. To help celebrate the 100th anniversary of Rotary International, raise awareness of the good work they do, and attract new volunteers, we designed a three-dimensional exhibit into which the visitor is physically drawn as they learn.

The exhibit needed to take control of the alloted space and create a sense of adventure. The central globe projects the international nature of the organization and the central iPad kiosk features a pursuasive video and a sign-up form. The suspended panels allowed for large graphics expressing Rotary’s broad themes on the outer surfaces and detailed, inspiring information on the inner surfaces.  The exhibit allows passive visitors to get Rotary’s basic message and more curious visitors to step into a special circular space and have a deeper experience.